Hortensia Nastase appointed vicepresident for Lowe Group; Monica Botez will run Golin

Starting with January 2015, Hortensia Nastase will assume the position of Vicepresident for Lowe group and will be placed in charge of coordinating the creative agencies within the group: Lowe&Partners (Creative), Golin (PR) and Vibe (BTL).

The new management structure will include Veronica Savanciuc, President and CEO, Octav Popescu COO and VB Media & Digital Services and Hortensia Nastase, VP Creative Services.

Nastase has been a Managing partner for Golin since 2008 and has over 15 years of experience in communication. She is the first PR specialist on the local market to be chosen for the IAA Directors Board and the only PR consultant invited to teach in the MBA program of CityU in Romania.

“Hortensia created a success story with Golin, where she built a truly valuable team from a professional and personal point of view; she has initiated strong and long-lasting partnerships with her clients and placed Romania on the map for as part of a valuable international network. Her appointment as Vicepresident for the group is a testimony to her results and talent for building a dream-team”, said Veronica Savanciuc, CEO Lowe.

Hortenisa Nastase will be replaced at the head of Golin Romania by Monica Botez, promoted to Managing Partner in January.

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Botez joined the Golin team in 2008 as PR Manager and moved on to become Head of Corporate Division in 2011 and Partner in 2012. With over 10 years of experience in PR, Botez is the strategic mind behind some of Golin’s biggest clients: AFI Europe, Electrolux, Orange, PepsiCo, Tradeville, YUM (KFC, Pizza Hut, Paul).