H&M Romania opens first high street store

Newsroom 07/11/2013 | 14:39

Swedish fashion retailer H&M opened today its first high street location in Romania located in Bucharest’s old center. The store is located at 30-34 Lipscani Street and covers some 1,800 sqm distributed on three floors.

H&M Romania announced this September that it had plans to open four new stores this year, three in Bucharest – the one in Lipscani area, another in Promenada Mall, another in IrisShopping Center- and a store in Ploiesti, reaching a total number of 29 stores countrywide.

After it opened eight new stores in Romania last year, Swedish fashion retailer H&M has reported sales worth SEK 635 million (approximately EUR 74 million) for the 2012 fiscal year (December 1, 2011 – November 30, 2012) up from SEK 335 million the previous year. Expressed in RON, sales were up by 107 percent.

The first local H&M store was opened in March in 2011 in AFI Palace Cotroceni in Bucharest. Since then the retailer has expanded countrywide to cities such as Brasov, Cluj, Timisoara, Oradea, Constanta, Arad, Craiova, Braila, Iasi, Suceava and Sibiu.

Simona Bazavan

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