Arctic names new general manager

Romania’s Arctic has announced the appointment of Hasan Ali Yardimci as general manger of the company starting October, replacing Monica Iavorschi who was appointed as international marketing director of Turkish Arcelic Group, which owns the electronic appliances maker.

Yardimci has joined the Turkish group in 2009 as director of strategic planning and business development. During his tenure Arcelic expanded on new markets in Africa, Asia and the Pacific, through greenfield investments and mergers & acquisitions.

He previously worked for companies in the strategic consultancy and retail sectors such as McKinsey & Co and Sears Holding.

Yardimci holds an MBA from Kellogg School of Management within the Northwestern University in the US and also a BA in mechanical engineering from the Bogazici University in Turkey.

Meanwhile, Iavorschi will handle the global marketing and operations strategy of the group. During her tenure as head of Arctic, the company reached a 35 percent market share and became a significant exporter.

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Ovidiu Posirca