Program

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©Business Review

PRESENTATIONS

EBRD PRESENTATION

CEZAR ILIU PRESENTATION

YMENS PRESENTATION

08:30 – 09:00 Registration

09:00 – 11:00 First session │ HOW TO OBTAIN FINANCING FOR YOUR BUSINESS

• How the Government and the European Union work together to promote the SME sector
• Public, private and international sources of financing: state grants, EU grants, bank supported programs
• Debt management for SMEs: debt recovering methods, receivables management
• Human resources management focusing on complex motivation of the corporate stakeholders

11:00 – 11:15 Coffee break

11:15 – 12:30 Second session │ HOW TO GAIN COMPETITIVE ADVANTAGE

1. How to manage IT needs in a cost-effective way

• Cloud computing in Romania
• Cost saving solutions through technology innovation programs

2. How to market SMEs

• Which are the most effective marketing methods to reach out to new customers?

• What are the affordable techniques that an SME can use to understand the behavior of their customers?
• How can business owners best use those methods and techniques to appeal to and help win new customers?

3. How to motivate SME employees?

• More than 50% of Romanian entrepreneurs say that entrepreneurship education is a must in order to develop a long term business. Which is more effective: formal or informal?
• Strategies for employee retention and making new hires

4. Support programs developed by companies for SMEs 

• Optimizing transportation costs through special programs and logistic services

12:30 – 13:30 Lunch & Networking

SPEAKERS

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