Approximately 720,000 unique visitors from Romania caused 12.8 million pageviews on tradus.com between January and August of this year. The growth was also strong internationally: almost two and a half times more users visited the platform, compared to last year.
Romania, an important buyer market for used haul trucks and heavy machinery listed on Tradus, had one of the most spectacular increases.
“With 2.7 million website visits during the last 12 months Romania is the number one in Europe in terms of visits to our marketplace. This strong interest in trucks, construction machines or tractors shows that the Romanian farming, construction and transport industries are robust. It also shows that the crisis has not only accelerated the digitization process in those industries, but helped people find safer and more efficient alternatives to offline activities. We are happy to be available to those who have needed such services during this unusual period”, says Nadja Sörgel, General Manager at Tradus.
Romanian buyers come from the transport sector
Generally, visitors from Romania are most interested in purchasing commercial vehicles. Most of the Romanian website users browse for machines in the transport industry (55% of demand), while construction equipment is the second most demanded type of equipment in Romania (31% of demand) and agriculture is in 3rd place (13% demand). Although the agricultural sector is currently a small portion of demand, it has experienced strong growth this year and Nadja Sörgel considers it a sector with high potential for Tradus in Romania.
The construction and agriculture sectors, popular among sellers in Romania
Although transport leads in the top of those interested in purchasing, among the sellers registered in Romania, 36% come from the construction sector, while 34% come from the agricultural sector. In the field of transport, 24% of local sellers are registered.
With 5.4 million users worldwide, Tradus is currently one of the largest online commercial vehicle platforms.