Sales of home appliances and electronics expected to increase by 50 percent in 2019

With the Easter approaching, expenses on home appliances increases, either as gifts for the dear one or to cover the needs of the household. Smart electronics are in both categories and an analysis show that people are allocating RON 500 for the first device of this kind, while the second purchase has a budget increased 4 times.

Interesting fact it that the prices of smart electronics and appliances fell, on average, by 20 percent in 2018 compared to the previous year.

Autonomous vacuum cleaners, cooking appliances, washing machines and air conditioners that can be controlled from the mobile phone, smart light bulbs and sockets, voice-activated speakers and personal assistant, devices where TVs older computers can be connected to the Internet, smart bins, smoke sensors that send alerts directly to the smartphone – are just some of the electronic and home electronics products that ease home chores and meet the needs of users.

Virtually unthinkable 10 years ago, intelligent products have become more and more frequent in Romanian homes as they become more accessible, and the requirement for this category is getting bigger as a result of awareness of the benefits it offers.

“Smartphone, electronics or home electronics sales, excluding smartphones and smart TVs, rose more than 50 percent last year, amid falling prices on average by about 20 percent. And this has made intelligent products more and more accessible to individual users. We estimate this year a similar 50 percent increase in sales of smart electronics and home appliances,” says Mihai Patrascu, evoMAG CEO.

Read more about

evoMAG’s sales climbed to EUR 42 million in 2023, marking an 20% increase compared to 2022

read more

Budget for smart electronics and appliances

As consumer habits, Romanians are at an early stage in buying electronics and smart home appliances. On a first purchase, Romanians opt for products in a lower price category, such as sockets and smart light bulbs, security sensors (smoke detection, movement), surveillance cameras, Chromecast devices, personal assistant speakers, for which they are willing to pay between RON 200 and 500.

At a later acquisition, already accustomed to the benefits of new technologies and smart products, they opt for the more expensive products such as robot vacuum cleaners, washing machines, ovens and air conditioners that can be controlled by mobile phone, etc., for which it allocates a budget of about RON 2,000.

What smart electronics and electronics buy the Romanians

In the top of the Romanian preferences are the devices that ease the chores in a household and those that are used for the easier preparation of the food. In addition, smart electronics and smart home appliances are only good to work in the pre-Easter holidays. Even more so, some of them are also available for discount.

What can a smart washing machine do? Using a smartphone app, detects and diagnoses problems, and then provides simple troubleshooting solutions. This simplifies the service and on the basis of the information in the application, details about the washing machine errors can be sent to the authorized service. This prevents the entire washing machine from failing, warning users to operate outside of the optimum parameters before the machine fails. Moreover, some washing machines allow users to download new washing programs on a smartphone and, by simply touching the phone, install the new program in the washing machine’s memory.

A smart robot vacuum cleaner can be controlled from your mobile phone and, through an application, can transmit information about what to do, how much you need to vacuum, which rooms have finished cleaning, etc. In addition, it can be programmed using the mobile phone application, when to start and finish cleaning, so as not to bother neighbors and finish sucking before users can get home.

Equally easy, however, those interested can start a robot vacuum cleaner through a voice command. In English, right, and using a voice-activated speaker and Google Assistant, such as Google Home, to which the vacuum cleaner has been connected, in advance. A simple voice command triggers Google Home to play music, podcasts or radio on services such as Google Play Music, Spotify, YouTube, Pandora and TuneIn. Thanks to Google’s extensive search history, Google Home is ready to answer users’ questions. They can receive real-time responses about weather, traffic, finance, sports, local businesses, and more. In addition, with the permission of users, Google Home learns about them and can, for example, give details of scheduled flight information, set alarms and timers, and even provide traffic information on the road to work.

And the preparation of meals can be done with great ease, those interested can choose from a lot of such products. An example of this is the Xiaomi cooking appliance. It is an induction appliance specially designed for cooking rice. The gadget can be controlled via a smartphone, with the MiHome app, available in the App Store and Google Play. It is able to recognize over 200 types of rice. Users can even program the start of cooking remotely through the app. Thus, when they return home after a day of work, for example, they can enjoy a bowl of freshly made rice without effort.

And as in a smart kitchen, smart house cannot lack the smart bin, all Xiaomi brings such a product. The trash bin has a minimalist design and is equipped with a sensor that detects any movement from a distance of up to 35 cm and will automatically open the lid. Moreover, it has a sealed shutter system, knows how to pack the garbage yourself and announces when the trash can has been filled. Users just press on a button and the device will automatically seal the garbage. The sealing process takes about 15 seconds. As the garbage bag is removed, the smart basket automatically puts a new bag.

An intelligent socket can be a very useful device to the extent that users can control the connected devices from wherever they are, since the socket is previously connected to the Internet and the compatible application is installed on the phone. The smart socket can be programmed to automatically power electronic devices; for example, the lights can be set to illuminate at the insertion time and turn off when the sun rises. Moreover, an intelligent socket can analyze the history and energy consumption in real time.

The aforementioned electronics and home appliances are only a small part of the intelligent devices available on evoMAG and are among the over 10,000 products with up to 60 percent discounts during this period.

evoMAG offers through its partners multiple funding solutions dedicated to the Easter discount campaign, such as the purchase of 18-interest-free products through the STAR card from Banca Transilvania and other 14 other banking and non-banking institutions that have similar products.