Romanians buying more natural products: Vegis.ro’s sales increased by 40 percent in 2018

Aurel Dragan 21/01/2019 | 13:08

Vegis.ro closed 2018 with a turnover of EUR 2.6 million, having recorded a 40 percent increase over the previous year. The positive evolution was due to customer loyalty, but also to the overall growth of the Romanian natural products market by approximately 20 percent.

The increase in Vegis.ro’s turnover over the initial estimates strengthens the leading position in the online market of natural, organic and vegan products and comes on the backdrop of both logistics and business development and customer loyalty through constant effort information and documentation of over 7,000 products listed on the site and permanently stocked in the warehouse in Brasov.

“The largest investment last year was the one in the new 1,000 sqm warehouse, which allows for the expansion of the product portfolio, but also the faster processing of orders received. As expected at the beginning of 2018, the natural and organic products market has we have achieved our goal of growing at a natural rate higher than the natural market and even at 40 percent.The main engine remains customer loyalty, which appreciates the delivery speed , within 24-48 hours of placing the order and the quality of the ordering services, such as packaging, relationship with the customer service department and marketing campaigns, “explained Mihai Bucuroiu, founder and director of Vegis.ro Development.

In 2019, Vegis will continue to invest in optimizing order processing and warehousing, automating processes and deploying a WMS system.

More openness to new natural products

The most sought-after product categories of 2018 were natural supplements, natural foods and cosmetics. The cosmetics category saw remarkable dynamics, both by increasing the public interest and the development of the offer, especially by the Romanian producers.

The top selling products include Manuka honey, coconut oil, antioxidants and bicarbonate cosmetics. The top of the counties where most orders are placed remain dominated by Bucharest (38 percent of total), followed by Cluj, Timis, Iasi and Brasov.

The average shopping cart value remained at RON 150, but the diversification of products selected by customers in 2018 signaled a greater openness to testing of more natural products and novelties available on the Romanian market.

“The Vegis.ro product portfolio is in constant dynamics, as we react quickly to direct or indirect feedback from customers. Monthly we bring new products and give up products that are not appreciated by our customers. “Over 15 percent of total sales in 2018 were made on new products introduced during the year, which shows our public confidence in the selection process and the vast information about each product,” adds Bucuroiu.

Approximately 65 percent ​​of all Vegis.ro customers in 2018 are women aged 25-54, who are concerned about a healthy and balanced lifestyle not only in terms of diet and diet, but also for personal care, care house and child.

Sales on mobile devices accelerated

The growth trend of sales and traffic on mobile devices continued in 2018. The proportion of visitors to mobile reached 64 percent and their number increased by 23 percent compared to the previous year. The conversion rate of customers in the mobile area has also grown as a result of the organic trend, as well as investments made by Vegis.ro on this segment, where the process and mobile version have been optimized according to behavior and style users’ lives . The number of orders placed on mobile devices increased by 70 percent compared to 2017.

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