Over 4 million ads on OLX in 2018, up by 15 percent

Aurel Dragan 05/02/2019 | 17:33

OLX, the largest ad site in Romania, have made the ranking of the most traded products on the platform during 2018, available in the most visited categories: “Electronics and Household Appliances” with about 4 million ads, namely on “Auto, Moto and Craft “(3.6 million ads),” Real Estate “(1.1 million ads),” Fashion and Beauty “(1.9 million ads),” House and Garden “(1.3 million announces).

“In 2018, the number of interactions between sellers and buyers increased by 15 percent over the previous year, a sign that Romanians are more and more open to buying new or second-hand products from other people, be it cars, baby carriages, telephones or bicycles and other sports accessories. Smartphones remain platform stars, with more than 1.5 million phones sold, but we have seen growing interest in other gadgets like laptops (over 56,000 declared products sold) and speakers or other audio systems (over 60,000 products sold). The opening of the Romanians for transactions was also seen in the number of active ads that last year exceeded the 4 million threshold and we expect it will continue to grow in 2019,” said Paul Neagoe, business manager of OLX Romania.

Electronics, stars on OLX in 2018

Romanians have put more than 3.9 million ads in the “Electronics and home appliances” category in 2018, out of which over one third have found another owner: from phones, laptops or cameras to audio-video accessories, sewing machines and medical devices.

According to an analysis by OLX in November 2018 on consumer behavior on the platform, over 400,000 Romanians are selling their mobile phone annually. So, no wonder that at the end of 2018, the phones were in the top of the products declared sold on OLX, users’ preferences oscillating between three brands: Samsung (with over 250,000 phones sold), the iPhone (163,000 phones) and Huawei (55,000 phones).

The phones are followed by laptops (over 56,000 declared units sold) and speakers or other audio systems (over 60,000 declared units sold).

Volkswagen cars, preferred by users

The Romanians bought about 724,000 products in the category “Auto, Moto and Boats” out of a total of over 3,600,000 available advertisements.

The cars were the most appreciated in this category, with over 350,000 units sold sold: Volkswagen ranks first (over 70,000 units sold), Opel occupies the second (40,000 units sold), and BMW completes top three, with more than 37,000 cars sold.

Real Estate, Fashion and Beauty and House and Garden

The “Real Estate” category has recorded over 390,000 products sold out of a generous offer of 1,162,000 listed ads. The top real estate reported as sold included more than 97,000 studio apartments, 62,000 2-room apartments and 52,000 3-room apartments.

From the category “Fashion and beauty”, consumers bought about 312,000 products, the most popular being watches (over 38,000 declared models sold), men’s sports shoes (37,000 models) and dresses (over 22,000).

“The house and the garden” is also a category among the Romanians’ preferences, the users announcing the purchase of over 300,000 products, of which the furniture, decorations and electric tools occupy the first places.

Thus, over 53,000 living products, 40,000 bedroom products, and about 41,000 power tools have been sold.

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Aurel Dragan | 27/03/2024 | 17:32
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