Mega Image announces takeover of the Zanfir network in Vrancea, following approval of the acquisition by the Competition Council. The Zanfir supermarket chain is one of the largest independent local retailers, and will consolidate the presence of Mega Image in the area through this transaction, with 10 stores that will be integrated into the network and gradually transformed into Mega Image and Shop & Go stores.
“Taking over the most important player in the retail industry on the Vrancea local market is part of our strategy to develop and expand to new territories. We are strengthening our position in a potentially mature region with a mature market where we can expect to meet new customers and bring them our quality products, inspire them and give them new shopping experiences. At the same time, we congratulate the Zanfir family for the business model they have developed,” says Mircea Moga, CEO of Mega Image.
Retailer Zanfir, owned by Liliana and Vasile Zanfir, has a long history on the local market, as the first supermarket was inaugurated in 2002, followed by rapid development, having gained notoriety among locals.
“We are at a milestone in developing our brand, as we have built it up to now, a moment when we feel proud of what we have achieved: a solid brand and ready to enter the portfolio of a renowned international retailer. A growing that confirms we have had the right strategy and we will continue to do so,” says Liliana Zanfir, general manager and owner of Zanfir.
The 10 stores in the Zanfir network are located in Focsani and surrounding areas, Adjud, Panciu, Darmanesti and Targu Ocna, and will be integrated in the following months by Mega Image: 8 locations will be transformed into Mega Image stores, small according to the useful area and two locations will be transformed into Shop & Go.
Founded in 1995, Mega Image is one of the largest supermarket chains in Romania with a network currently comprising 677 stores in Bucharest, Cluj-Napoca, Constanta, Ploiesti, Brasov, Targoviste, Timisoara and other cities in the country under the brands Mega Image, Shop & Go, Romanian Tastes. Mega Image is part of Ahold Delhaize Group, an international retailer operating on three continents.