The Hub Partners wins the Grand EFFIE Trophy 2017

During last night’s Gala of the Romanian EFFIE Awards 2017, 37 trophies were given to 17 agencies and Romanian companies.

The biggest winner of the 14^th edition was the agency The Hub Partners that participated for the first time in the competition, after only 18 months of activity. The Hub Partners won the Grand Effie Award for the campaign „Blending Spirits”, brand J&B.

The winning agencies are: Cohn & Jansen JWT, FCB Bucharest, First Content Studio, GMP Advertising, Graffiti BBDO, Headvertising, Jazz, Leo Burnett Romania/Publicis One, Making of Promotion, McCann Worldgroup Romania, Mediacom, NURUN, Propaganda, Publicis Romania/Publicis One, The Hub Partners, Webstyler and WOPA.

The competition had 106 campaigns, from which 56 finalists were selected.

The jury president was Saul Betmead – chief strategy officer, EMEA at Young & Rubicam Group, and comprised over 90 top management people in companies and advertising agencies and people in the academic field. The campaigns were evaluated from the perspective of the results in sales and the communication objectives set, achieved and surpassed.

“Taking an overall look, I consider that the entered works, both while it regards the “insight”, the idea, the execution and the level of the study cases, are of a very good quality. Moreover, the jurors were passionate and cerebral at the same time – just a delight to work with them. Therefore, I believe that the marcomm, as business, has a bright future in Romania,” said Saul Betmead.

Agency of the Year became McCann Worldgroup Romania, followed by GMP Advertising and Webstyler. Brands of the Year were: J&B, Itsy Bitsy and KFC, while Clients of the Year – Itsy Bitsy, P.P Distributors Romania, The Coca-Cola Company, and U.S. Food Network.

McCann Worldgroup Romania got 8 awards – 1 Gold, 5 Silvers and 2 Bronzes in the categories Media Innovation, Restaurants, Telecommunications, Sustained Success, Seasonal Marketing and Packaged Food for the campaigns Vodafone Brand Campaign, Vodafone Prepaid – Wrap up the internet, KFC – Real Stories. Real People. Real Chicken, Dorna – Donate Time for Life, KFC – Christmas Bucket 2016, KFC – Smart Menu 2016 and Albalact – Milk before everything.

GMP Advertising won 7 awards – 2 Golds, 2 Silvers and 3 Bronzes at the categories Alcoholic beverages – Beers, Non-alcoholic beverages, Media & Entertainment, Sustained Success, Positive Change – Brands (CSR), Engaged Communities for the campaigns Timisoreana – Sarbatori acasa, Timisoreana – La Carciuma de la Drum, Gândul.info – Romanians adopt Remainians, Itsy Bitsy Radio – Raising the 1st of June to national public holiday and Timisoreana – The Story of Leadership Goes On.