Profero heading digital communication for Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade in Romania

Profero has announced that it has won the pitch for the coordination of the digital communication of Mirinda, Lemon Lemon, Prigat, 7UP and Gatorade brands in PepsiCo’s portfolio. The agency will handle the strategy and the digital campaigns, as well as the social media for promoting the products and projects currently being carried out.

By Romanita Oprea

We are glad to have the opportunity to coordinate the digital presence of the brands in PepsiCo’s portfolio. We had instant chemistry with the client, who resonated with us from the first second, but especially with our proposals. The team worked in an integrated manner and this was observed even further in the exposure of the ideas that followed the brief entirely. Therefore, now that we have passed to the next level of the game, we are looking forward to starting the implementation stage and then to enjoy the results of the coolest campaigns that will be soon launched,” said Andreea Dinescu, Managing Director Profero.

Ioana Ciobotariu, Senior Brand Manager CSD Flavors, non-carbonated & energy drinks PepsiCo, said:

“The Profero agency had the winning mix of strategy, creation and innovation in their proposal. They took up all the brief’s objectives, developed a solid strategy starting from the well-documented insights, built innovative ideas and creative and coherent decisions, all these leading to the construction of a proposal that convinced us immediately. We are sure that together we will build strong digital campaigns for our brands that will bring a serious contribution to the ambitious objectives for the following period.

PepsiCo’s marketing and communication team was formed of: Laurenţiu Ion (Beverages Digital Manager), Crina Stoian (Jr Digital Specialist), Irina Perju (Digital Analyst), Ioana Ciobotariu (Sr BM), Dragoş Florescu (Jr BM), Emanuela Bădângă (Jr BM).

Profero’s team: Marius Rizopol (Senior Art Director), Florian Langa, (Senior Copywriter), Elena Negrescu (Senior Copywriter), Dan Hariga (Art Director), Diana Dalimon (Junior Art Director), Damian Nuñez (Chief Creative Officer), Sabin Dima (Head of Technology), Cristina Moise (Social Media Manager), Alexandra Ion (Social Media Executive) and Ovidiu Popa (Account Director).

Profero Bucharest, affiliated to the international network MullenLowe Profero, is a digital advertising agency with an experience of over 10 years on the Romanian market, both for local and international brands.