Ogilvy Romania and Wunderman Romania join forces on the local communication market. The Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to the clients on the local market the highest possible expertise of the 2 teams.
By Romanita Oprea
The 2 brands are both part of WPP, the leader of the communication market at the global level, and the process to integrate Wunderman within Ogilvy Romania is part of the group’s current strategy of providing its clients with an integrated offer for marketing services, consulting and tech.
“Bringing together the individual and the complementary competences of the two teams, the new integrated operation will offer the local clients the most efficient solutions for the challenges more and more complex of the modern business and marketing. Our clients will have access to the multitude of resources, talent and expertise that the two local teams bring to the table and the two international brands,” said Manuela Necula, CEO Ogilvy Romania and Hogarth WW Romania.
Wunderman will continue to be present in Romania as a brand and the development of the integration operation will take place under the leadership of Manuela Necula, CEO Ogilvy and Hogarth WW Romania. On the other hand, the 3 partners from Wunderman – Ileana Badiu, Joaquin Bonilla and Tereza Munteanu – will continue to be co-Managing Directors, reporting to the local management of Ogilvy Romania.