New Lady Steps event series focuses on the women’s image in the media

Newsroom 07/04/2017 | 07:00

What is the image of the women in the Romanian media? How does the gender diversity influence the leading positions in the marketing and communication industries the portraying of the women in the local productions, print and TV program features?

All of these questions and many more will be answered at during the latest edition of Lady Steps, the series of conferences that promote the successful women in the creative industries in Romania and not only.

The third Lady Steps proposes a new debating theme – The Media Edition – and has as guests three of one of the most influent voices in the marketing and communication industry in Romania: Anca Ungureanu (identity & communication director of UniCredit Bank), Denisa Mihai (PR & advertising Manager Romania & Moldova, Avon) and Ioana Ulmeanu (coordinating editor of Elle Romania).

Alongside a radiography of the woman’s image in the mass-media, every guest will be speaking about the personal experience regarding the subject and will present examples of best practices that set a positive example.

“If in the first two editions of Lady Steps we’ve met with entrepreneurs, creative directors or PR people and we found out “behind the scenes” details about their roads to success, we thought that in this edition we should change a little bit the road and discuss about another very important theme for us: is the woman correctly presented in communication? If we don’t have women in leading positions of the creative departments, can we have creative output based on real insights and experiences from both sexes? We are discussion about this situation with three women that are confronted with decisions regarding what appears on TV, on a billboard or in print publications and I, for one, am curious to find out what they have to tell,” said Sandra Bold, head of Copy MRM/McCann and co-founder Lady Steps.

“Lady Steps is about supporting and promoting the women in leadership positions in the Romanian creative industry, but, if we are taking a closer look, the number of campaigns in which the woman is presented as being a sweet housewife or a sexy kitten is inversely with the number of creative directors. This is the reason we decided that Lady Steps #3 should be media focused“, added Simona Suman, group Creative Director, Jazz Communication and co-founder Lady Steps.

The access to the event is free of charge, but the number of available seats is limited.

Romanita Oprea

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