McCann Worldgroup Romania was the only agency from Romania that was shortlisted and won awards at the 24th edition of the Golden Drum Festival.
The agency won a Grand Prix at the category “Capture (use) of local spirit” and a Silver Drum at the “Integrated” category for “Life From A Different World“, client Vodafone Romania, two Silver Drums at the categories “Digital” and “Activation Programme” for “Rombot”, client Kandia Dulce and 1 Silver Drum in “Direct” for “Coca-Cola Guess“, client Coca-Cola Romania.
In total 45 Silver Drums, 17 Golden Drums and 14 Grand Prix were presented to the best works entered this year. Agency Grey Poland received Good Cause Grand Prix Award for THE BIGGEST CHRISTMAS CHOIR in the group Public Relations.
With 141 points, McCann Worldgroup was awarded the Golden Net Award for the most successful agency network at the Festival. With 67 points, the agency McCann Worldgroup Italy was awarded the Golden Rose Award for the most successful agency. Similar to last year, the agency Voskhod from Russia won the Golden Dragon for the most successful independent agency with 52 points. Vodafone received Brand Grand Prix Award with 55 points.
In the category of special awards, in the Best Piece Competition Section the Golden Drum Adriatic Award went to agency New Moment New Ideas Company for One Book for Peace. Two Silver Drum Adriatic Awards were awarded to Grey Slovenia for The Bedtime Storytellers and the agency McCann Beograd for democrARtisation. The agency Bruketa&Žinić&Grey received Bronze Drum Adriatic Award for Hope.
In the Best Practice Competition Section Golden Drum Adriatic Award went to agency Grey Slovenia for The Bedtime Storytellers, Silver Drum Adriatic Award went to agency Imago Ogilvy for Dear Mr. President, while Bronze Drum Adriatic Award went to the agency McCann Beograd for democrARtisation.
Alessandro Sabini, executive creative director from McCann Worldgroup Italy has received the Golden Watch award for campaign Responsibly the beer.
The winners of the Young Drummers Competition are: first place winners are Michał Orlikowski and Bartosz Chlebowicz for creative solution See The Full Picture, second place winners are Damian Kitowski and Michał Oleksow for creative work Ljubljana – Culture Overload, third place is shared by two creative solutions: Hard to pronounce. Easy to love by Kaja Dobrzanska, Adriana Hochmanska and Small in size, great in stories, Tea Subat.
The Golden Drum 2017 took place in Ljubljana, Slovenia, during October 18-20.