Leo Burnett Bucharest is URSUS’s new brand agency

Starting October, Leo Burnett Bucharest has been the new agency for URSUS’s premium brands: Premium, Retro, Cooler and Cooler Non-Alcoholic. The agency Leo Burnett Bucharest was chosen as the winner following a pitch in which several important advertising agencies in Romania took part.

By Romanita Oprea

“The Leo Burnett team has proven to us since the beginning that it understood the brand’s challenges and that it was able to come up with creative solutions that would anchor URSUS on the map of legendary fun in Romania. We have big plans for our premium brands and we are convinced that in the new formula we have a great chance to write a beautiful page in the history of the URSUS beer in Romania,” said Victor Teiosanu – Premium Brands Director, Ursus Breweries.

“We are very happy to work with the URSUS team. We believe in the URSUS brand and its future plans, and we cannot wait to bring them to life together, a purpose for which we’ve prepared a strong team,” said Diana Alexa – Managing Director, Leo Burnett Bucharest.

“The beer market is known as being extremely competitive, alive and fascinating, which means that we will have to give our best in terms of creativity, account management and strategy. But what I am the most happy about is the collaboration with the URSUS team in which, alongside the well-known professionalism on the market, we’ve discovered some wonderful people, alongside whom we will be able to write epic stories in Romanian advertising,” added Victor Stroe – Associate Director & Head of Planning, Leo Burnett Bucharest.

Leo Burnett’s team was led by: Diana Alexa – Managing Director, Victor Stroe – Associate Director & Head of Planning, Ali Bati – Executive Creative Director.

The URSUS team was coordinated by: Mihai Barsan – Vice President Marketing, Victor Teiosanu – Premium Brands Director, Victor Popa – Integrated Communications Manager.