Jazz Communication, the independent advertising agency, created a video 100 percent out of stop motion images, for the brand LaMinut.
The moment also marks agency’s first collaboration with Carioca, a studio specialized in still execution and video advertising, countless times international award winner.
The Jazz team aims to show the variety in which the meat is “worked”, with the occasion of Christmas celebrations and also celebrate the Romanians that worked hard for it. It’s a joint effort; every family and community member bringing its input to the final result.
„This campaign is about authenticity. LaMinut is an honest brand, a product created with responsibility and respect for the consumers. (…) It wasn’t necessary to search, to invent a TVC, but only to observe the ones that are dedicating themselves to preparing the Christmas food. Everything is real. Jazz came up with the idea, Carioca Studio handled the craft, those being the key to the pictorial story,” said Adrian Pasarica, head of marketing la Orkla Foods Romania.
The Jazz team:
Valentin Suciu – creative partner
Miruna Dumitrescu – group creative director
Raluca Matei – head of art
George Bucurescu – junior copywriter
Mihai Stoica – junior art director
Georgiana Rotaru – account director
Alexandra Coanca – account executive
Andreea Calarasu – creative planner
Irina Pencea – managing partner
Orkla team:
Andreea Toloaca – commercial director
Adrian Pasarica – head of marketing
Romanita Oprea