Initiative is the new media agency for the Fortuna Rendez-Vous brand

The agency Initiative was chosen to coordinate the media campaigns for Fortuna Rendez-Vous, a brand produced for more than 25 years by the local manufacturer Cafea Fortuna, following the winning of a pitch. Therefore, Initiative will develop the media strategy and handle the implementation of all media campaigns for the promotion of the Fortuna Rendez-Vous brand. The media campaigns will roll on all channels (TV, print, OOH, radio, online).

By Romanita Oprea

“From the continuous desire of offering its consumers of all ages and professions a well-deserved moment of relaxation, we are always offering a special attention to the quality of the coffee and we are constantly coming up with novelties. Therefore, we need a media partner alongside that will continue the story of the coffee started over 25 years ago. Due to the experience and the proposed solutions, we trust that through the collaboration with the agency Initiative we will reach the proposed objectives for 2019,” said Cristi Scarlat, General Manager – Cafea Fortuna.

“We really wanted to win this pitch and ever since we received the brief we have been 100 percent involved in the developing of a strategy that will resonate with all the categories of consumers. We are permanently on the run, we have lots of things to do and 24 hours don’t seem to be enough. Therefore, constantly we need sources of energy. And what can compete with a journey of senses through the Fortuna coffee that helps us revitalize and continue the projects? We are glad that alongside Fortuna Rendez-Vous will bring the story of the coffee further, through a mix of campaigns adapted to every target,” added Alexandra Olteanu, Managing Director, Initiative.

The communication & marketing team of Fortuna Rendez-Vous was formed of: Cristi Scarlat – General Manager, Ana Moroianu – Marketing Specialist.  

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The Initiative team involved in winning the pitch was: Alexandra Olteanu (Managing Director), Dana Marinescu (Client Service Director), Ruxandra Stefan (Strategy & Planning Director), Anca Ionescu (Account Director), Ruxandra Stan (Market Intelligence Manager), Mirela Vasiloiu (Buying Director), Cosmin Otel (Digital Strategy Director), Lavinia Mitran (Senior Digital Planner), Valentin Deleanu (Senior PPC Specialist), Alexandru Miu (Senior OOH Manager), Catalina Ghita (Media Buyer), Cristina Chinde (Research Manager).