IKEA launches worldwide campaign “We play for the right to play”

Newsroom 03/11/2017 | 10:17

The campaign “We play for the right to play” is developed by IKEA for the second year in a row and supports the children’s right to play. With the help of a global fund, IKEA Foundation supports six partner organizations: Handicap International, Salvati Copiii, Special Olympics, Room to Read, UNICEF and War Child.

At a local level, IKEA Romania will support the MagiCAMP Association through the sale of toys from the collection SAGOSKATT 2017.

In order to celebrate the play’s importance in the life of the little ones, the Baneasa IKEA store will host special events for children. On November 11 and 18, in the showroom’s sofa area, the dressed actors will tell children stories and help visitors create new life experiences through play.