IAA Professionals organizes the first YP Evening dedicated to luxury and high-end brands

Newsroom 26/02/2019 | 14:26

IAA Young Professionals, the association for young professionals in the marketing and communication industry in Romania, is organising the first YP evening dedicated to the luxury and high-end brands, called “The Luxury Practice”. Specialists in marketing, advertising and communication as well as students will reunite at the IAA headquarters, Tuesday, 26th February, starting 18:30, in order to find out about communication strategies for luxury brands and the business models they have adopted.

By Romanita Oprea

Among the subjects debated will be: the difference between high-end and luxury brands, but also between the premium segment in Romanian and the European one, handling image crises, the CSR involvement of brands, as well as the trends in various industries.

“We are proposing an interesting debate taking in account the fact that the luxury market in Romania, which is pretty small compared to the Western European markets and even to some of the neighboring countries, and the adaptation to digital and the newest traits of consumers is forcing the redefining of communication strategies on this segment,” said Iulia Niculae – Cuciurean, IAA Young Professionals Romania President.

The event’s speakers are: Ligia Paul, Director Marketing & PR Jaguar & Land Rover, Ruxandra Micsunescu – Founder & Chief Connector, Line Agency, Roxana Petrescu, Senior Editor, Ziarul Financiar / După Afaceri Premium and Tatiana Balaban, Luxury Brand Management Consultant / Founder, Luxury Adviser Group.