GMP works on new campaign for Cris-Tim

Romanian cold meats maker Cris-Tim has launched the campaign „Eticheta curata” (Clean label), the communicate the quality of its products. The campaign is signed by GMP Group.

Following an investment in the technological process, the recipes for all the products from the Cris-Tim ranges are enhanced through the exclusion of the synthetic coloring and flavor potentiator, as well as other ingredients that are considered to be harmful, such as: gluten, starch, soy.

„For Cris-Tim the most important thing is the product. Starting from this client’s assumption, we wanted to have a memorable campaign, based on humor, from which we’ve extracted the classical reunited at the table happy family.  Practically, we are undercutting the creative executions in order to highlight the care for the product,” said Olivia Basag, creative director GMP Advertising.

The campaign has a teasing period online with appearances from Bromania (Matei Dima), Chef Catalin Scarlatescu, Cabral, Teo Trandafir and the Times New Roman editorial team.

„Clean label” is on air with four TVCs “Romeo and Juliet”, Dracula, Western, 1^st of June and with OOH, nationwide.

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The GMP team that worked on this campaign comprised:

GMP Advertising : Olivia Basag – Creative Director, Bogdan Raileanu – Group Creative Director and Razvan Raicu – Sr. Art Director, Dana Pascu – Creative & Strategic Planning Director, Cristiana Belodan – Client Service Director, Andreea Chita – Account Manager and Laura Jitariuc – Jr. Account Executive, AV: Adrian Radu – AV Producer, Traffic: Veronica Gogescu, Traffic Manager.

Go Studio: Bogdan Stanciu – Head of design, Valentin Nastase – graphic designer, Andrei Nedea – graphic designer, Adrian Aioanei – graphic designer, Cristian Erbasu – DTP, Monica Bondoc – DTP, Daniel Chisescu – DTP.

GMP PR: Roxana Poede, PR Director and Sabina Apostolescu, Senior PR Executive.

WEBSTYLER: Sasha Tanase – Art Director, Florian Langa – Copywriter, Larisa Tagarta – Project Manager.

The Cris-Tim team: Radu Timis Jr., Commercial Director Cris-Tim, Mihai Bogoi – Strategic Marketing Manager, Valentin Nenu – Digital & Special Projects Manager, Claudia Franculescu – Brand Manager, Raluca Raducanu – Specialist Marketing.

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