With more than 10 years’ worth of experience in strategic planning, Dana Pascu is the new head of strategy at GMP Advertising starting October.
Pascu, 31, started her career in advertising in 2006 at Kinecto as digital copywriter. She got into strategic planning and for a while combined the copywriting and the strategy functions. After working for several important agencies in Romania, Dana joined GMP in 2015 as senior strategic planner, working for brands such as Ciucas, Telekom B2B, Domo, Volkswagen, Arctic, Itsy Bitsy, Edenia, Cris-Tim, Patria Bank.
She was promoted as creative & strategic planning director, prior to becoming head of strategy at GMP.