Geometry Global Bucharest presents The Cart Crash

Newsroom 06/11/2017 | 10:20

In Romania, almost 20 percent of the accidents are generated by drunk driving. And, in many cases, behind these stories lies the negligence – “no worries, I only had one beer”, ”I can drive 2 minutes until home”, ”I ate, I don’t even feel dizzy”.

Geometry Global aimed to remind the people of those facts and to highlight that is important to be responsible, even in the host role, when you organize a party at home.

When they receive at home the visit of their friends, the hosts usually have already bought some bottle of beer. There is the situation in which from those that came to visit some arrived with their cars and while leaving do not want to let them in the parking lot. Therefore, it is good to have in the fridge a beverage with 0.0 percent alcohol.

Starting from this thought, Geometry Global explored a key-moment: the one in which the hosts are preparing the visit and they are shopping. The dramatization of this moment was created through a simple and impactful action. The clients found in a Bucharest Carrefour hypermarket deformed shopping carts, just as if they would have been part of a car accident. The actions was developed for Golden Brau 0.0 percent, under the name The Cart Crash and it can be seen here.

Romanita Oprea