Geometry Global and Opel Romania work on special test-drive experience

Geometry Global Bucharest and Opel Romania tell the story of an important moment in every couple’s life, through a special test-drive experience.

There is a moment in every couple’s life when the need of a new car appears – the ones in which the two find out they will be parents for the first time. But how do you choose a family car when you have never drove before with a baby on the backseat? The experience with driving with “a baby on board” cannot be told, nor inferred – it must be lived.

On a circuit full of challenges in real life, with a doll that simulates a true infant’s needs, several couples tested not only the new Opel Crossland X, but also the family life on four wheels.

“We ‘parked’ a little the slide that defined the target from the age and income’s perspective, and we looked at what the majority of the families have in common: the moment when they are expecting their first child and are looking to change their car,” said Mihai Fetcu, creative director, Geometry Global Bucharest.

The video can be watched here.

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The agency’s team that worked on the campaign included: Simona Costea – client service director, Luiza Dumitras – account director, Razvan Bodea – account manager, Mihai Fetcu – creative director, Maria Nagy – senior copywriter, Dan Costea – senior art director, Dorina Sandu – DTP, Ionut Iacobache – production manager, Bogdan Teodorescu – head of digital, Alexandra Carlsson – social media strategist and Codrin Badescu – junior social media strategist.

Romanita Oprea