FCB Bucharest works on new campaign for BRD

Newsroom 06/02/2017 | 12:33

FCB Bucharest agency became BRD’s partner following a pitch won in the summer of 2016, whose major challenge was to reunite the lednets’s brand and the product communication under a joint objective: that of inspiring and encouraging the people to follow until the end their desires, in order to reach their potential.

Because a new year represents a reason for new courageous plans and promises for the children of all ages, BRD and FCB Bucharest celebrated this year with a motivational #UnPicDeAjutor, a campaign launched on January 1. The TVC tells the story of a 10-year old Eva that succeeds in making her dream come true and build a robot, through perseverance and #UnPicDeAjutor.

The campaign #UnPicDeAjutor came shortly after the launch of the product campaign Duși cu cardul (Gone with the card). The campaign had the format of a new micro-series full of humor, with daily life situations, more or less usual, in which the characters find smart acquisition solutions for every wish on the shopping list.

 „No matter what the intrigue might be, what truly matters is the experiences that enriches you. The child in you still has desires, passions and dreams and you owe him not to abandon them, but you make them true as an adult, with the right solutions,” said Claudiu Dobrita, creative director at FCB Bucharest.

At the beginning of this year, BRD found out that the heRObotics team from Timisoara, which had qualified in the final of the International Zero Robotics Competition, organized by NASA and the European Spatial Agency, needed financing in order to reach the next stage of the competition. Therefore, the company decided to offer #Alittlebitofhelp, in order for the four members of team to make their dream come true to and go to Massachusetts to build robots and try to change the world, just like the main character in the New Year’s BRD TVC.

The BRD team that worked on this campaign comprised: Flavia Popa –General Secretary, Gabriela Simion – Executive Director Marketing And Products Management, Mircea Tomescu – Communication Director.

The FCB Bucharest team included: Claudiu Dobrita – Creative Director, Alecsandra Roman – Head of Strategy, Wanda Hutira – Senior Art Director, Dragos Raicu – Senior Copywriter, Andrei Constantinescu – Art Director, Patricia Biea – Copywriter, Andreea Carciumaru – Account Director, Alexandra Rus – Account Manager, Oana Danila – Account Manager, Liana Negrea – Senior Account Executive.

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