Starting with September 2020, Fashion House Group named Oxygen as its PR and communication agency for Romania, in supporting its developing plans locally. The agency was chosen as winner following a complex selection process.
By Romanita Oprea
The Oxygen team, under Adina Trandaf’s guide, Client Service Director, will report to Paula McNulty, Head of Marketing, Fashion House Group, and will take care of the developing and implementing of a PR strategy that has as main purpose the company’s positioning as leader on the Outlet segment in Romania.
Fashion House Group is the main player on the European outlet sector and the biggest operator on the CEE and Russia markets, with an already proven expertise in opening and dominating the outlet sector on emergent markets.
The portfolio of projects delivered by the Group include seven outlets Fashion House in Poland (Sosnowiec – in 2004, Warsaw and Gdańsk –launched in 2005), Romania (Bucharest – delivered in 2008 and a new centre in Cernica – a launch planned for 2021) and Russia (Moscow – operational in 2013 and St. Petersburg – first clients in 2019) covering a total renting space of over 100.000 sf.
“Fashion House is a road opener for the outlet segment, offering a fresh approach to the partnerships with the tenants in order to bring the best brands for the shoppers. We wanted very much to find a PR partner that would support our market growth in Romania. Oxygen impressed us with the understanding of a unique sector and of the business. We were truly impressed by the ambition and the creative approach in generating the ideas, a thing that will be extremely important in differentiating on such a complex market,” said Paula McNulty, head of marketing, Fashion House Group.
“We are delighted to have been selected by Fashion House Group and to be representing it in Romania. We are glad to have the opportunity to work with Paula and her team and to support the company’s local expending plans,” added Adina Trandaf, Client Service Director, Oxygen.