Dan Sendroiu appointed Strategy Director at Friends\TBWA\ Bucharest

Dan Sendroiu, previously at BBDO and with 14 years of experience on the Romanian advertising market, has joined Friends\TBWA\ Bucharest, bringing with him an extensive experience on local and international accounts, reflected in campaigns which are part of the recent history of Romanian advertising.

By Romanita Oprea

Dan’s mission in the new team is to increase the number of global clients in the agency’s portfolio and to support the development of courageous and innovative campaigns for local clients.

At Friends\TBWA\ Bucharest, Sendroiu will work closely with the creative department, in order to increase the number of global clients and to apply the principles of the TBWA work philosophy based on disruption within clients’ communication strategies.

“When I first tried to get hired in advertising, many years ago, I sent the same message to all the agency emails I could find in the Media&Advertising Annual Report that Mediafax was publishing. The campaign wasn’t a success, as I received just one reply, from  aquarium@friendsadvertising.ro, from Sorin himself, asking me what I know to do. I didn’t know anything back then but I’ve learned some things in the meantime. Now I came to my friends from Friends to make together good campaigns and strong brands. I know it is a place with good people, a place where I can have a significant contribution and I hope it is a place where I can learn a lot. So that’s how I got here,” said Dan Sendroiu, Strategy Director Friends\ TBWA\ Bucharest.

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 “I am happy to be workig with Dan again. It is known that strategy and creation are brothers since they were little and were playing together in front of the house. I am happy we keep “playing” with briefs, ideas and executions. It is a challenge to have next to you a strategy team that knows how to keep you plugged in,” also said Eugen Suman, Creative Director Friends\ TBWA\ Bucharest.

Friends\TBWA\ Bucharest conceived, planned and implemented over 1,000 campaigns for local and international clients. The agency was founded as an ad agency in 2003 and, 10 years later, merged with TBWA Bucharest, becoming a full-service agency with creative DNA.