Bucharest is the city invited during this edition of Madrid Design Festival, an event that puts Spain’s capital on the map of the most important European festivals of the design industry. An exhibition dedicated to the Creative Quarter will represent Bucharest in the Spanish design festival program.
By Romanita Oprea
The exhibition Bucharest Creative Quarter @ Madrid Design Festival, a project by the Romanian Cultural Institute and The Institute, will be open to the public between February 15th – March 31st, at the Romanian Cultural Institute headquarters in Madrid – Plaza del Cordón, 1.
The exhibition will be open from Monday to Thursdays between 10:00-20:00 and on Friday 10:00-17:00. The entrance is free. The gallery opening will be on February 15th 2019, from 13:30.
“Romania’s participation at the Made in Bucharest Creative Quarter exhibition at the main design festival in Spain, Madrid Design Festival, as an invited international project, alongside the most interesting design proposals in the world, is an achievement for Bucharest and the Romanian creatives. The exhibition benefits of the biggest promotion the Romanian creative industries had in Spain. This project is part of the strategy of the Romanian Cultural Institute representative in Madrid of supporting and promoting the contemporary cultural and artistic creation, also including other activities in the sphere of the creative and cultural industries that highlight the Romanian genius, but also an important economic and social impact,” said Maria Floarea Pop, the Director of the Romanian Cultural Institute in Madrid.
“The exhibition dedicated to the Creative Quarter aims to prove to a large international public what Bucharest can offer today in terms of creative and innovation industries, investigating the manner in which a quarter and the creative community formed around it can improve the perception over the city, but also the quality of life here,” said Andrei Bortun – CEO The Institute.
The exhibition Bucharest Creative Quarter @ Madrid Design Festival proposes an imaginary walk through which the visitor explores the streets of the Creative Quarter in Bucharest, discovers the stories of designers, architects, artists and creatives who live or have their workshops in this space, but also the manner in which the hippest and most innovating businesses in the city were born.
The exhibition covers categories such as art, music, fashion, stores, designers, performing arts, alternative spaces and hubs, coffee places or bars, as well as a selection of objects signed by local artists – Saddo, Madalina Teler (De Ceramica), Ana Banica, Mona Vulpoiu (Utopic), a recording made by Electric Brother, as well as a series of contemporary Romanian design objects from the portfolio of stores such as: Dizainar (Ubikubi, Ceramic Sparrow and RUSBO) or Mesteshukar ButiQ (Radu Abraham). All of them are completed by video materials signed by Carmen Secareanu, Ioana Ciolacu, Adelina Ivan, AFMF and Entrance.
The design of the exhibition belongs to Attila Kim Architects and the creative part to Gavrila&Asociatii.
During February 1-28, 2019 the second edition of Madrid Design Festival will take place – an international event created to celebrate the most emblematic design projects, the value of the discipline in itself and its transformative ability. Under the headline “Redesign the World”, the Madrid Design Festival aims to be a benchmark in the calendar of the most important events that honor designers, brands and creative institutions, but also in the international exhibiting of local and national design.
Madrid Design Festival opens to the public with 202 activities that include 53 exhibitions, 12 installations, over 410 professionals in the field taking part and the involvement of 28 museums and institutions, alongside 30 brands, all connected by the design.