The procedures for opening the second IKEA store in Romania are not finalized at this time, as the Swedish retailer is still waiting for several permits. Meanwhile, it is planning to open smaller shops in city centers as well as several order pick-up points.
”We have analyzed all the necessary business and sales indicators and we believe that Ikea Pallady will be a success. At the moment, we are focusing on getting the final approvals for the new store so we can meet our customers as soon as possible,” says Stefan Vanoverbeke, CEO of Ikea SEE, in an interview for Adevarul.
According to Vanoverbeke, Ikea plans to open smaller shops in city centers as well as several new order pick-up points. In the summer, the company launched its first online order collection points in Romania, Brasov, Timisoara and Cluj-Napoca. The second Ikea store was originally scheduled to be opened this autumn.
In Romania, the Swedish group opened in 2007 its first and only shop in northern Bucharest, in the Baneasa shopping area. The following Ikea stores will be opened in Timisoara, Brasov and Cluj-Napoca, the retailer looking for land in the area at the moment and estimating to open the stores in the 2020-2021 interval.
In fiscal year 2018, ending August 31, Ikea opened 19 stores, reaching a network of 422 stores in over 50 countries. Ikea Romania recorded a 10.6 percent increase in sales in the financial year September 2017 – August 2018, to RON 609.35 million, excluding VAT.