De’Longhi Romania’s revenues rose 30 pct last year to RON 1.2 bn

Sorin Melenciuc 21/05/2019 | 10:51

De’Longhi Romania, the local subsidiary of the Italian coffee machine maker, has registered revenues of RON 1.22 billion (EUR 262 million) last year, up 30 percent compared to 2017, the group said on Tuesday.

The group owns well-known brands like Kenwood, Braun and De’Longhi and operates a large 65,000 sqm-factory in Jucu, near Cluj (the biggest city in Transylvania), since 2012, in the location build some years earlier by Nokia.

At the Jucu plant, the Italian group produces fully automated De’Longhi espresso machines, Braun mixers, as well as capsule espresso machines for a partner company.

“In one year, we produce over 1.4 million fully automated espresso machines, 2.3 million small appliances for food preparation, and 700,000 capsule espresso machines,” said Massimo Paronitti, Operations Director for Europe at De’Longhi.

“If we look at fully automated espressos and hand mixers, 85 percent of our sales in 2018 are products manufactured in our Jucu unit and we are glad to see that the Romanian public has a special appreciation for locally produced appliances,” adds Peter Ferluga, commercial director of De’Longhi Romania.

Most of the production at Jucu is exported to countries such as the UK, France, Germany, Australia etc. The Italian group has around 2,400 employees in Romania.

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