BR’s 20 years in review | A lesson from Iulian Stanciu (eMAG): Make it simple for the end consumer to reach you

Want to know the secrets to running a successful business? Business Review talked to the top managers who head up 20 of the most important organizations in their sectors to get the lowdown on the main lessons they have learned since taking the helm.

Here’s a lesson from Iulian Stanciu, the CEO of eMAG:

“In all these years I’ve learned that the most important thing in every relationship, including with your end customers, is to keep all the promises you’ve made. Success comes when people trust you, and that’s why every decision you make should respect your customers’ trust. I’ve also learned that people love to have many choices, so it’s vital for your business to offer them a wide range of products, multiple payment and delivery options, but it should also be very simple for them to reach all these.”