The total value of car sale ads posted on Autovit.ro, the platform for second-hand and new cars, reached EUR 784 million in 2018, up by 30 percent compared to 2017. Top selling brands were Volkswagen, BMW, Audi, Ford and Mercedes-Benz.
By the number of sale ads, Volkswagen was the leader with 41,516, followed by BMW with 32,065, Audi with 23,703, Mercedes-Benz with 20,327 and Ford with 14,625. By the number of car models, Volkswagen Passat was the leader with 12,315 ads, followed by BMW Series 3 with 9,352, Audi A4 with 8,450, Ford Focus with 6,118 and Mercedes-Benz C with 3,693 ads.
Last year, over 216,000 new ads were published on Autovit.ro, with October being the month with the most listings on the platform, followed by May and March. The months of May, June and July were the periods of the year with most cars sold on Autovit.ro – over 14,000 units.
Users in Bucharest, Cluj, Arges, Arad and Timis published the largest number of ads on the platform last year, and they also boosted the local auto market with the most models sold.
The cars with asking prices between EUR 3,000 and 5,000 made up for 18 percent of the total ads, the same percentage as for those valued between EUR 5,000 and 7,500. Vehicles sold under EUR 3,000 and those between EUR 10,000 and 15,000 were at 15 percent each, while those between EUR 7,500 and 10,000 were at 14 percent, those between EUR 15,000 and 20,000 at 8 percent and those over EUR 20,000 at 13 percent.
Trends of 2018: New vs. used cars
“2018 was the best in nine years for the new car market, imported second-hand cars also recorded solid figures, and re-registrations increased by 18 percent. Market trends have also been reflected in Autovit.ro’s results through a significant increase in sales on our platform,” said Andrei Dumutza, business manager Autovit.ro.
The new car market registered its fifth consecutive year of growth in 2018 and reached more than twice as high compared to 2013, which was the weakest year of the past two decades. The difference between the worst month and the best was huge: 2,700 cars in September, compared to over 28,000 in August.
The second-hand import market fell by a few percentage points, but remained strong at 473,000 units, five times over 2011, the worst year of the past decade. Differences between months were not high, with values ranging from 34,000 to 44,000 units.
Re-registrations have had the best year so far, surpassing half a million cars. The best months were July and October, with over 55,000 cars in circulation. No fewer than 38,000 units were registered in any month.