#TrueLeaders | Razvan Tapu (Stefanini EMEA): We need to “industrialize” the ways of approaching business transformation

Mihai Cristea 21/12/2020 | 13:52

Razvan Tapu, Chief Digital Officer at Stefanini EMEA, one of the speakers of the recent True Leaders Awards online gala, organized by ICAP Romania and Business Review, talked about the need of “industrialization” in digital transformation. Also on his talking points, were topics such as Stefanini’s increase in profitability and employee numbers and the company’s adaptation to the new context.

 

“Going beyond one or two pilot projects requires a concerted effort to scale a new way of working. We need to “industrialize” the ways of approaching business transformation using digital. We can do so by eliminating the misalignment between the market context and business strategy, the long feedback loops with the client, the lack of adoption of methodologies like Lean and Design Thinking. Outdated change management practices and failure to adopt product management methodology across all projects need to become obsolete.” Explained Razvan Tapu, Chief Digital Officer at Stefanini EMEA.

On Stefanini’s keys of success

“The Stefanini key for success is actually something quite well known in terms of business strategy in times of crisis. There are several studies conducted by prestigious organizations that show that during every major crisis of the past hundred years, around 10 percent of the active companies continue to grow in profitability, number of employees, and market competitivity. The keys are as follows: firstly, we must take care of our cashflow and manage it as if we were a startup. Secondly, we must reduce non-essential expenses and overhaul our offer on the market, which we accomplished over the course of 2020, starting with the beginning of March. Last but not least, a very important aspect which few organizations do in times of crisis, we didn’t stop investments, we haven’t reduced marketing expenses, and we didn’t halt R&D costs. As a result, at the end of 2020 our group profitability is up by 50 percent, we have more employees, and to a large extent we accomplished the objectives we set before the crisis started.” Says Razvan Tapu.

 

Watch Razvan Tapu full intervention during the True Leaders Awards online gala:

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