Mircea Vlah, CEO of Dumagas, spoke during the second panel of BR’s re:Focus on Retail and Logistics, titled Horizontal and vertical development: opportunities for the logistics sector, about the challenges encountered in the transformation of his company.

Technology was key to the Dumagas transformation and without it the company would not have survived. The first investments were made in transportation, which has a lot of variables and always has to be kept under a close eye to be efficient.

We need to rethink our regional position and invest in semi-automated or completely automated logistics solutions.

We want to be an important actor in food-logistics and the frozen goods sector. We are trying to optimize our processes with the help of technology, in order to become more profitable and to combat labor shortages by turning to automated solutions.

Dumagas is looking to open a new temperature-controlled warehouse in Bucharest, because, Vlah says, the company can’t keep up any longer only with the one in Craiova.

We looked at our current processes and we realized that we are intensely using our human workforce. The solution to eliminating this overload for our employees is automatization. Not a complete robotization of our warehouses, but we need to use equipment that will reduce the workload of our operators. The effect of this will be substantial and the cost of this investment can be covered in about 8 years.

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