Three remain in the race to draw up Romania’s tourism brand

Newsroom 06/07/2009 | 16:14

The three candidates are the consortium SC TBWA Bucuresti SRL – SC GFK Romania SRL, the association Saffron Brand Consultants SA – Brandient Consult SRL – Acacia Avenue Limited and the association THR, Asesores en Turismo, Hoteleria y Recreacion SA – Taylor Nelson Sofres SA.
“It is interesting that all three candidates have relevant but very different principal expertise: branding and national strategy, branding and national tourism promotion and the development of private tourism projects. Each in its way could be an extremely interesting partner for Romanian tourism and Romania's promotion generally,” said Alina Simpetru of TBWAMERLIN.
Candidates now have one more week to complete their project proposal for the process of developing the Romanian brand strategy, before submitting them to the Ministry of Tourism.
Otilia Haraga

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